If you understand the psychology of digital marketing, you’ll write better loglines. If you understand how to turn a story into a plot, you‘ll write better marketing content. Marketers have spent tens of thousands of hours researching marketing psychology, learning how to capture attention in a noisy environment by offering messaging that speaks to innate human desires. Understanding the difference between a person’s “aspirational desires” and what they’re willing to do to achieve them, and how the “curiosity gap” compels the human brain to search for closure, can help you craft that perfect couple of sentences that will compel the listener to desire more. While your 3-act story structure skills may be on point, and you might be a master of developing layered complex characters over the course of a feature-length story, your screenplay is only one of tens of thousands competing for attention from the industry.įor screenwriters, a solid logline is a short-form marketing tool that helps you stand out from the noise, engage your prospect, and compel them to ask for more. If you’re a screenwriter crafting loglines, you can benefit from understanding the psychology of marketing. Marketers can learn a lot by studying what screenwriters have already learned. Screenwriters have spent decades and tens of thousands of hours learning to distill their stories into succinct, focused loglines that give them greater clarity. Then it becomes clear how “story” can drive even short form content like tweets, Facebook posts, and Calls To Action. What helps is understanding how the causality of “plot” turns a simple series of events into an engaging story that compels the reader to invest. But it can be challenging to see how storytelling works in short form content. If you’re a marketer using storytelling in your content, you can learn a lot from the logline skills of screenwriters.įor marketers, integrating a storytelling narrative into long-form content seems intuitive and natural long-form content lends itself to weaving a story. Why Filmmakers and Marketers Both Need To Study Loglines
0 Comments
Leave a Reply. |